My world is centered around food. As such, I am deeply familiar with trends and nuances within the restaurant industry. I recently returned to San Francisco after receiving my MA in Global Communications at the American University of Paris, where I learned the inner workings of branding and how to implement high-performance social media content strategies. I use these skills to help restaurants grow their brands, using Instagram as a main marketing platform. 

The COVID-19 crisis has prompted the entire hospitality sector to re-envision its future. In fact, restaurant Instagram accounts have become essential resources to keep businesses afloat, and beautiful food photography showcasing to-go packaging is necessary for restaurants who have been forced to transition their business model towards takeaway. As businesses start to reopen, having an Instagram content strategy that keeps consumers engaged and informed helps restaurants ride the waves of unpredictability instead of dreading them.