I’m a communications strategist and food photographer in San Francisco, California. I help restaurants and small businesses with virtual storytelling to attract wider audiences in the online space.
I am deeply familiar with trends and nuances within the hospitality industry, and help restaurants attract a broad range of guests. From having worked in and around hospitality my entire career, to being the proud partner of a chef, my world is centered around food. I recently returned to San Francisco after receiving my MA in Global Communications at the American University of Paris, where I learned the inner workings of branding and how to implement high-performance social media content strategies. I use these skills to help restaurants grow their brands, using Instagram as a main marketing platform.
The COVID-19 crisis has prompted the entire hospitality sector to re-envision its future. Many restaurant owners have felt lost at sea, with only an Instagram account as a life vest. In fact, restaurant Instagram accounts have become essential resources to keep businesses afloat, and beautiful food photography showcasing to-go packaging is necessary for restaurants who have been forced to transition their business model towards takeaway. As businesses start to reopen and move into the next phases of shelter-in-place, having an Instagram content strategy that keeps consumers engaged and informed helps restaurants ride the waves of unpredictability instead of dreading them. Don't worry—when we work together, I promise to never use ocean-themed metaphors again!
You can find me on Instagram @restaurantpoet